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Joy Atacador, Watermark

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I am an Intellectual Property Litigation Lawyer and a Registered Trade Marks Attorney. I have extensive experience in conducting litigation and resolving disputes concerning trade marks, copyright, designs, patents, product get-up, trade dress, unjustified threats and misuse of confidential information.

I have long experience working closely with in-house designers, product developers and marketing departments of fashion, food and FMCG businesses from the original conception of an idea through to creation, packaging and labelling, advertising, promotion and merchandising.

IP rights owners face the everyday challenges of eCommerce, prolific online counterfeiting and parallel importation. Knowing what can and should be protected, and how this can be achieved commercially and cost-effectively, in order to maximise the potential value of a business' creative and innovative endeavours but minimise exposure to risks is crucial to having a successful enforcement strategy.

Joy has been listed in peer-reviewed publication Best Lawyers in Australia 2014-2015, published in the Australian Financial Review, in the practice area of Intellectual Property Law.

Joy has been recognised in the Doyle's Guide listing of Leading Victorian Patent Litigation Lawyers, Trade Marks Lawyers and Copyright and Soft IP Lawyers 2015.