Enhance Your Ranking Inclusion
At the top of each rankings page on Doyle’s Guide you will see a slideshow of individuals featured in the Lawyer rankings relating to that area/location.
At the completion of our research process for each practice area Doyle’s Guide invites all lawyers included within our rankings to have their photo featured at the top of each rankings page and have their ranking listing highlighted linked to their firm’s website.
The photo will:
- Include a link in the rankings listings through to the individual or firm’s website or other such web page of their choice;
- Include a Ranking Recognition Banner provided to you in electronic format that the individual and firm are able to use to further promote inclusion in each ranking; and
- Provide ranked individuals with the ability to enhance their branding, profile and search engine ranking/visibility.
Please note that:
- Featured photos and the charges for such apply to a particular page on Doyle’s Guide or yearly ranking i.e. Leading Construction Lawyers – Australia, 2025. Please note that each rankings page and therefore each Featured Photo remains live, published and available to view on Doyle’s Guide permanently. We do not take down or remove “old” rankings, instead we publish new rankings pages each year.
- Once established the link remains on that page permanently. Creation of the link is optional – the link is simply included with the photo and not a separate charge. Doyle’s Guide sets up and maintains the link – all you need to do is let us know where you want it to point.
If you or your firm is interested in featuring a photo on one of our rankings pages please either contact us or view pricing and purchase photos at our Featured Photos page. If your firm has multiple individuals that you wish to purchase Featured Photos for please contact us for pricing and purchasing options.
There is no charge for featuring photos of individuals listed in our In-House or Rising Star rankings. These photos are featured free of charge. If you are featured in one of these listings and would like your photo added please email a copy of a high-resolution corporate profile-style picture of yourself to editorial@doylesguide.com
Should you wish you are also able to purchase a Ranking Recognition banner package for yourself/your firm separately from a Featured Photo.
Benefits of Featured Photos
Being ranked in Doyle’s Guide is more than just an industry accolade; it is a powerful digital asset. A Doyle’s Guide ranking serves as a high-authority trust signal.
While the ranking itself provides a foundational SEO boost, the “Featured Photo” upgrade transforms a static listing into a high-performance traffic driver.
The Core SEO Value (For All Ranked Lawyers)
Why simply being ranking matters to your digital footprint.
The Authority Signal (Backlinks)
Doyle’s Guide is a high-authority domain in the legal niche. When we rank you, it’s effectively “voting” for your website in the eyes of search engines. This passes “link equity” to your firm’s site, helping to lift your overall domain authority. Google and other search engines also see a citation from a respected industry body as verification that you are a legitimate entity.
E-E-A-T Validation (Experience, Expertise, Authority, Trust)
Google’s algorithm prioritises content and profiles that demonstrate E-E-A-T. A Doyle’s Guide ranking is the ultimate third-party validation of your Expertise and Authority. It proves you aren’t just saying you are a “leading lawyer”—the industry is confirming it.
Why the visual upgrade is a strategic SEO investment, not just vanity.
1. The “Piggyback” SEO Strategy
The Scenario: Search “Best Family Lawyer [City]” or “Top Commercial Litigation Firm [State].”
The Reality: Doyle’s Guide often ranks #1 or #2 for these searches, beating individual law firm websites.
The Opportunity: You cannot easily beat Doyle’s in the rankings, so you must co-opt their traffic.
The Photo Effect: When a user lands on that high-ranking Doyle’s page, they scan a list of 20+ text names.
The user’s eye is biologically drawn to images first.
Result: You effectively “hijack” Doyle’s #1 Google ranking, funnelling our traffic to your profile simply by being the most visible element on the page.
2. Click-Through Rate (CTR) Dominance
Profiles with images receive significantly higher click-through rates than text-only listings.
SEO Impact: High CTR is a behavioural signal. If users constantly ignore text listings to click your photo, it reinforces your prominence.
The Funnel: A featured photo usually comes with a direct, permanent link to your website. This is a high-quality referral link that drives users who are already in a “hiring mindset.”
3. Entity Optimisation (The Knowledge Graph)
Google is moving towards “Entity Search”—understanding who you are, not just what keywords you use.
Visual Association: Providing a high-resolution professional headshot on a trusted third-party site helps Google associate your Face with your Name and Firm Brand.
Consistency: This strengthens your Knowledge Panel (the box that appears on the right side of Google search results for your name).
ROI Summary: The Difference
Feature Text-Only Listing (Free)
- Visibility: Lost in a sea of names
- Traffic Source: Passive brand awareness
- User Behavior: Low engagement (scanned over)
- Link Value Standard Citation
Featured Photo Listing (Paid)
- Visual Pop: stands out immediately
- High engagement: draws the eye
- Active Referral Channel (Direct clicks)
- Enhanced Backlink (Permanent active link)
Strategic Recommendation
Don’t leave the traffic on the table.
You’ve already done the hard work to earn the peer review and the ranking. By leaving the listing as “text-only,” you are allowing competitors with photos to capture the attention of the clients you earned the right to impress. The “Featured Photo” is the bridge between having a reputation and monetising it online.
Firm Name Changes & Personnel Movements
Mergers, re-brands and name changes are all relatively common activities in today’s legal market as personnel movements from one firm to another. While we endeavour to work with firms and individuals throughout these processes our rankings are also a snapshot of the market as it stands at the time of publication and thus only rarely will we make amendments to our rankings that take such activities into account.
Typically we are best placed to make post-publication amendments to our rankings where firms or individuals notify us of the change fo name, firm etc prior to our rankings being published.